Leather Label Butler Bag - Conserve
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Rethinking one of their popular tire bags, Indian craftspeople used lots of misprinted leather jeans labels to create this functional bag. The flap closure is secured by Velcro. Lined in black nylon fabric, the inside has a fabric pocket, cell phone pocket and a few pen pockets. Dense cotton fabric strap adjusts to up to 50 inches long. The bag is 13 by 12 inches with a 4-inch side gusset.
Meet The Artist:
Conserve
Born of a desire to reduce India's mountain of waste, improve energy efficiency, and help some of Delhi's poorest out of the city's slums, Conserve's upcycled sustainable bags in India achieves all this by turning plastic bags into high fashion.
Conserve started as a fledgling recycling project but quickly adapted to confront the biggest challenge it was facing – what to do with the thousands of plastic bags that could not be composted or recycled locally.
After much experimentation, the Conserve team hit upon the idea of not recycling, but upcycling by washing, drying, and pressing the bags into sheets. Handmade Recycled Plastic (HRP) was born and designs for handbags quickly came flooding in. The challenge was obvious: Use high fashion to support better lives for the poorest and a cleaner environment for all.
Today, Conserve India employs and trains hundreds of people from Delhi's most disadvantaged communities to clear their streets of the plague of plastic bag waste. Once the waste bags are turned into HRP products they are sold for profits which can be spent in those same communities on education and welfare programs.
By buying a Conserve product, you not only get to be a trend setter with a beautiful, funky piece of high fashion – you will also be helping some of India's poorest people, and its environment.
